When you’re in business, winning customers and clients is important. Yes, sometimes you up with a lot of customers that you don’t want. They waste your time; haggle about price; they are too fussy and want extra services they don’t want to pay for; or their average spend is hardly worth all the effort. Every business has an IDEAL customer, and when you can identify them, marketing results improve. So does your cash flow. So does your PROFIT. Jen has a simple process you can use to identify your ideal clients so you can direct your marketing efforts, serve your customers well and enjoy being in business.
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Jen’s workshop was designed to reinvent and refocus our sales and operational teams on the difficult path ahead in a very positive way. Jen was able to lead the groups through this with new ideas and a structure that had everyone excited about the future. The theme of “doing things differently’ has become a bit of a catch cry for the teams and already we have seen fantastic results. From a personal point of view, I really enjoyed working with Jen through the detailed planning and the day itself.
Steve Tinker, Area Sales Manager, Telstra Country Wide